How To Run A Successful Social Media Campaign

If you have been thinking of ways of increasing your brand awareness, creating customer loyalty and engaging customers in a friendly manner, then social media marketing is the way to go. There are several social platforms to choose from and some of the most famous include Twitter, Instagram, and Facebook just to mention a few. Whereas every business owner seems to be making ads on social media, very few of these lead to conversions. Reason being most of them do not know how to make appealing posts. The following are simple tips on how to carry successful social media campaigns

    • Know your audience

Different platforms suit different businesses depending on the industry and niche. Those in the beauty and fashion industries mostly use Instagram because of its visual nature. Twitter is a good fit for those in the blogging sphere as it provides a platform to post catchy tweets. You can have several accounts but ensure that you customize the content to suit the platforms. For instance, remember to use hashtags on Twitter and Instagram because they increase the exposure of your content. The young generation is more attracted to visuals which makes videos and infographics a good pick for them.

    • Observe industry’s best practices

Several unsaid rules govern social media marketing. Various social platforms as well have their terms and conditions of use that you should adhere to. As a general rule of thumb, you should not post derogatory statements or posts that demean others. Also, check the tools that you use to grow your social followers to avoid being duped or being penalized by social platforms for violating their terms of use. A good example of a shitty service is one that promises to increase your followers but uses dubious means. An example is Devumi exposed by the New York Times for selling fake followers.

    • Have a posting schedule

Customers love consistency when it comes to sharing content or even launching new products. You should have specific days when you post articles, tips or anything that is relevant to your industry. Ensure that you differentiate between your personal posts and business content because you are different entities. You can use tools such as Buffer and HootSuite to schedule your post for several days or even a week.

Succeeding in social media marketing requires a proper strategy that you can stick to. Check out the type of content that your competitors are sharing and also watch out the market leaders.